What Is A Salt Lake City Seller’s Agent?
With more and more people deciding to work as a Salt Lake real estate agent, everyone seems to know someone that is Realtor. Usually when an individual decides to sell their property they think that all real estate agents provide the same service so they end up using their friend, neighbor or family member. Unfortunately, not all real estate agents provide the same services when they list a property and this can cause various problems while their home is on the market (longer days on the market, fewer offers, lower offers, etc…). Let us explain why you should use The Bryant Group as your Salt Lake City Seller’s Agent when you decide to sell your property.
A Seller’s Agent, which is also known as a Listing Agent, is a real estate agent that works for, and owes fiduciary responsibilities to, the real estate Seller and has the Seller’s best interests in mind throughout the entire real estate process. A Seller’s Agent will:
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Provide a current Competitive Market Analysis to assist the Seller in determining the most effective list price of their property. |
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Present a written Marketing Action Plan to market the Seller’s property. |
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Submit the property to the local Multiple Listing Service (MLS). |
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Show the Seller’s property to interested Buyers. |
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Arrange showing appointments so Buyer’s Agents may show the property. |
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Review with the Seller all purchase offers submitted on the property. |
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Advise the Seller on structuring a counteroffer, if necessary, to any purchase offers submitted. |
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Present the counteroffer to the Buyer’s Agent and the Buyer on the Seller’s behalf. |
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Monitor and inform the Seller of the progress of the transaction, including the satisfaction of all contingencies and conditions during the entire transaction. |
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Most importantly, fully-represent the Seller throughout the real estate transaction. |
One of the unique benefits of The Bryant Group and Coldwell Banker is that we offer a Seller Services Guarantee throughout the Salt Lake Real Estate sales process. This guarantee states that the Seller’s Agent will perform all of the duties to the Sellers satisfaction. If the Seller’s Agent does not meet the Seller’s expectations then the Seller can terminate the Listing Agreement and use a different real estate agent and/or brokerage company.
What Is The Listing Agreement?
The listing agreement is basically an “employment agreement” between the Seller and the Seller’s Agent. The agreement states that the Seller is “hiring” the selected real estate agent to represent the Seller, as their Seller’s Agent, throughout the real estate process.
The Listing Agreement also states that the Seller:
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Warrants that the individual(s) listed on the Listing Agreement represent all of the record owners of the property. |
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Warrants that they have marketable title and an established right to sell, lease, or exchange property. |
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Agrees to furnish Buyer, at closing, good and marketable title with a policy of title insurance in the amount of the purchase price. |
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Agrees to sign a “Bill of Sale” with warranties as to title to the personal property (if sold with property). |
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Agrees to fully inform Seller’s Agent regarding Seller’s knowledge of any latent or patent defects of property. |
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Agrees to personally complete and sign a Seller’s Property Disclosure Statement. |
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Agrees to indemnify and hold harmless brokerage company and Seller’s Agent against any claims which may arise from: (a) Seller providing incorrect or inaccurate information regarding property; or (b) Seller’s failure to disclose material information regarding property, including but not limited to, the condition of all appliances, heating, plumbing, electrical fixtures and equipment, sewer, moisture or other problems in the roof or foundation, and the location of property lines; or (c) claims that may arise from the filming or content display of a virtual tour. |
The Bryant Group As A Seller’s Agent
The Bryant Group and Coldwell Banker have developed a unique Marketing Plan that sets us apart from other brokerage companies and real estate agents in the Salt Lake City area. We have found that the following items have allowed us to reach our Seller’s goals: selling their property, in the shortest amount of time, for the most amount of money in the current market conditions.
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The Bryant Group will provide a detailed Competitive Market Analysis (CMA) on your property detailing the current real estate market conditions around your property. We will then assist the Seller in determining the starting list price of their property. The Bryant Group doesn’t state how much the property is worth, since only the current real estate market conditions can determine how much a property will sell for. |
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If beneficial, The Bryant Group will provide the Seller with a copy of the Coldwell Banker Home Enhancement DVD, which will provide recommendations to attract the greatest number of Buyers. |
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We will provide the Seller with information regarding a Home Warranty on the operating systems of the property, which will increase the marketability of your home and also protect the Seller during the listing period. |
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We will submit the Seller’s property to the local MLS system with at least six photos and a Virtual Tour. Properties with multiple photos and Virtual Tours are viewed online in detail 299% more often than properties without these two items. More viewings online translate into more Buyer interest, less days on the market and a higher sales price. |
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The Bryant Group will promote your property as a featured listing on Realtor.com and Utahhomes.com. Realtor.com is the #1 real estate website in the US and Utahhomes.com is the #1 real estate website in Utah. Since, 85% of Buyers begin their home search online, it is imperative to have your home featured on the best real estate website available and only Coldwell Banker can provide that service. |
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We will promote the property to other real estate agents by allowing 20 to 40 agents in our office to preview the home on our local office bus tour, which occurs every other week. Only a large brokerage company, like Coldwell Banker, can provide this type of service. |
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The Bryant Group will place a Coldwell Banker for sale sign on the property with a Buyer Acquire number. This Buyer Acquire number allows Buyers to have 24/7 access to information about the property and also allowing The Bryant Group to immediately follow-up with these Buyers. |
The items listed above are only some of the marketing and advertising that The Bryant Group will perform when we are “hired” to sell your Salt Lake City property. The bottom line is that The Bryant Group knows exactly what to do to reach the Sellers main objective, which is to get the property sold, in the quickest amount of time, for the greatest amount of money.